Here's an idea for generating fixed index annuity leads, based on the psychology of consumer anxiety and apprehension.
Take out a small add in your local newspaper (or mail out a postcard or personal letter) with the following headline and information:
Did You Double Your Money Over the Last 10 Years?
The compound annual growth rate or annualized return for the S&P 500 Stock Index over the ten year period from 1999 to 2009 - was a negative -1.47%. Which means that $10,000 invested on the first day of 1999 would be worth only $8,600 on the first day of 2009.
That's because in 4 of those 10 years, the S&P index lost value:
losing -09.11% in 2000
losing -11.98% in 2001
losing -22.27% in 2002
losing -37.22% in 2008
However, if you had eliminated those losses, and your money had simply earned nothing (zero) during those four years - your annualized rate of return would have been better than 7% (instead of -1.47%) and your money would have doubled over that same 10 year period (instead of losing 14% of it's original value).
To learn how YOU can protect your money from any future stock market losses, and still capture stock market gains - call John Smith at 555.555.5555.
This type of direct, specific and factual information has been proven to pique the interest of the target market for fixed index annuities. This is also an excellent way to invite people to a seminar or workshop. And if you mail this out in a letter or postcard, be sure to include a postage paid response card or survey form - in addition to your phone number, because most people are reluctant to pick up the phone to call you, and will procrastinate until they forget about it. For optimal results, be sure to include a picture of yourself below the copy, along with a direct link to your website.
Take out a small add in your local newspaper (or mail out a postcard or personal letter) with the following headline and information:
Did You Double Your Money Over the Last 10 Years?
The compound annual growth rate or annualized return for the S&P 500 Stock Index over the ten year period from 1999 to 2009 - was a negative -1.47%. Which means that $10,000 invested on the first day of 1999 would be worth only $8,600 on the first day of 2009.
That's because in 4 of those 10 years, the S&P index lost value:
losing -09.11% in 2000
losing -11.98% in 2001
losing -22.27% in 2002
losing -37.22% in 2008
However, if you had eliminated those losses, and your money had simply earned nothing (zero) during those four years - your annualized rate of return would have been better than 7% (instead of -1.47%) and your money would have doubled over that same 10 year period (instead of losing 14% of it's original value).
To learn how YOU can protect your money from any future stock market losses, and still capture stock market gains - call John Smith at 555.555.5555.
This type of direct, specific and factual information has been proven to pique the interest of the target market for fixed index annuities. This is also an excellent way to invite people to a seminar or workshop. And if you mail this out in a letter or postcard, be sure to include a postage paid response card or survey form - in addition to your phone number, because most people are reluctant to pick up the phone to call you, and will procrastinate until they forget about it. For optimal results, be sure to include a picture of yourself below the copy, along with a direct link to your website.
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